Smart City initiatives are all about using the data of our urban environments and our citizens to make life better – more connected, more accessible, faster, cleaner, safer and sustainable into the future. These initiatives will involve the use of Internet of Things (IoT) and other connected technologies, which can raise community concern (particularly if the initiatives are, from a public perspective, mysterious and poorly understood).
Privacy concerns associated with Smart City initiatives can be both real/ measurable (that is, there is an actual risk) and perceived (that is, there is a worry or a fear within the community). It is vital that cities identify these concerns early and coordinate a targeted information privacy program in order to address them.
Privacy by Design requires that privacy is built in to Smart City planning from the outset. This supports collection and handling of personal information in accordance with the law and, importantly, enhances community trust.
Ground Up is an Innovation Partner with the Smart Cities Council of Australia and New Zealand (SCCANZ) and offers world-leading expertise in Smart City privacy.
Please use the form on this page to contact us and so we can begin to bring privacy into your Smart City planning now!